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Lenticular 3D film


VALLOY is developing the world-thinnest lenticular lens for thin wrapping or packaging applications, in close cooperation with partner companies. There¡¯re wide application for it from advertising posters to candy vinyl pack.





Application of Lenticular 3D

Many people don't realize that lenticular technology has been around since the turn of the century, and by the mid-1900's, lenticular was being used as Cracker Jacks ¢ç premiums, baseball trading cards, postcards, and a variety of other applications. However, the process of printing on paper and then laminating the printed image to a plastic sheet was cost prohibitive for large production runs.
Today, that has changed...with newly created resin formulations, combined with precision extrusion of the plastic lens, and more precise printing processes, lenticular has new life. Printers are now able to print directly on the backside of the lens, creating spectacular image clarity?making large print runs of lenticular not only possible, but affordable!
Lenticular images are being used for many different applications, like packaging, post card, product wrapping, photo frames, car wrapping, big posters, toys and etc. Lenticular images can best be described as illusionary art. From simple two-image flips to complex 3D images, lenticular designs utilize a combination of image/color selection, lens design, interlacing techniques, and printing technologies to create the desired illusion. All these elements need to work together to achieve a successful lenticular piece.

Visual effects of Lenticular 3D

3D: Objects within an image are layered to give the illusion of depth and perspective. Unlike 2-dimensional design, using this effect allows graphics to appear more realistic. 3D can be incorporated into most images or design styles.
Flip: Making a quick transition... A dramatic swapping of two images?each vanishing and then reappearing from one to another. Utilizing this lenticular effect is most beneficial for demonstrating ¡°cause-and-effect¡± or even ¡°before-and-after¡± comparisons
Animation: Bringing print to life... With a series of images coming together to create an animation much like a short movie clip, this is the most complex of lenticular effects. The illusion of motion actually comes from either a selection of video frames or sequential still images. This effect is great for emphasizing body movement or mechanical action.
Morph: Transforming before your very eyes... The conversion of one image into another is used to create the illusion of transformation. This effect can be used for showcasing a product or feature that may change or create change.
Zoom: Moving to the forefront... The illusion of movement from background to foreground to create the effect of ¡°leaping out¡± or ¡°jumping back.¡± A zoom animation can consist of one or more objects, or even a full image. This effect works best for highlighting elements such as products, logos, or important messages.

   
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