Application of Lenticular 3D
Many people don't
realize that lenticular technology has been around since the
turn of the century, and by the mid-1900's, lenticular was
being used as Cracker Jacks ¢ç premiums, baseball trading cards,
postcards, and a variety of other applications. However, the
process of printing on paper and then laminating the printed
image to a plastic sheet was cost prohibitive for large production
Today, that has changed...with newly created resin formulations,
combined with precision extrusion of the plastic lens, and
more precise printing processes, lenticular has new life.
Printers are now able to print directly on the backside of
the lens, creating spectacular image clarity?making large
print runs of lenticular not only possible, but affordable!
Lenticular images are being used for many different applications,
like packaging, post card, product wrapping, photo frames,
car wrapping, big posters, toys and etc. Lenticular images
can best be described as illusionary art. From simple two-image
flips to complex 3D images, lenticular designs utilize a combination
of image/color selection, lens design, interlacing techniques,
and printing technologies to create the desired illusion.
All these elements need to work together to achieve a successful
Visual effects of Lenticular 3D
3D: Objects within an image are layered to give the illusion
of depth and perspective. Unlike 2-dimensional design, using
this effect allows graphics to appear more realistic. 3D can
be incorporated into most images or design styles.
Flip: Making a quick transition... A dramatic swapping of
two images?each vanishing and then reappearing from one to
another. Utilizing this lenticular effect is most beneficial
for demonstrating ¡°cause-and-effect¡± or even ¡°before-and-after¡±
Animation: Bringing print to life... With a series of images
coming together to create an animation much like a short movie
clip, this is the most complex of lenticular effects. The
illusion of motion actually comes from either a selection
of video frames or sequential still images. This effect is
great for emphasizing body movement or mechanical action.
Morph: Transforming before your very eyes... The conversion
of one image into another is used to create the illusion of
transformation. This effect can be used for showcasing a product
or feature that may change or create change.
Zoom: Moving to the forefront... The illusion of movement
from background to foreground to create the effect of ¡°leaping
out¡± or ¡°jumping back.¡± A zoom animation can consist of one
or more objects, or even a full image. This effect works best
for highlighting elements such as products, logos, or important