PRODUCT

Description

“Game Changer to win,
in Roll to Roll Digital Embellishment Market”

Digital embellishment has quietly become one of the most powerful tools in label production – not just for “making it shiny,” but for turning ordinary packaging into a premium touchpoint. As brands fight for attention on crowded shelves and in e-commerce thumbnails, the label is no longer just an information carrier; it’s a miniature billboard. Digital embellishment brings high-end effects into this space without the traditional pain of tooling, long setup, and high MOQs.

Techniques like digital spot varnish, raised varnish, digital foil, and textured effects allow converters to create tactile, layered labels that look and feel expensive. The key difference is that these effects are now driven by data, not metal dies: every design, every SKU, even every single label can be different. This makes limited editions, market tests, and personalized campaigns commercially viable, instead of niche experiments.

On the production side, digital embellishment integrates naturally into digital label workflows. With no plates or foiling dies to prepare, lead times shrink, makeready waste drops, and small jobs become profitable. Embellishment can be applied exactly where needed, in precise registration with digital print, with variable data controlling both color and effects.

Ultimately, digital embellishment is less about decoration and more about value. It helps brands justify higher price points, supports premium positioning, and creates memorable unboxing and on-shelf experiences. For converters, it’s a way to escape pure price competition and offer something that can’t be easily matched by low-cost, commodity printers.

So digital embellishment is a hot theme in digital printing but most of roll to roll solutions have been quite expensive and complicated. Valloy has developed innovative compact style 13″ roll to roll  digital embellishment unit by using Xaar 2002 single pass heads for jetting of thick varnish ink in fast speed. Varnish layer can be printed in max. 70 micron thickness and printing speed can be up to max. 25m/min. Inline foiling system with gold or silver color is embedded as default.